Promotional items or gifts can be a real disaster if you don't pick the right marketing strategy. The reason why many businesses don't realize the importance of promotional products is that they don't project at right time and in exact right direction.
Consider it into your marketing strategy and include it in your budget. When you distribute your custom promotional gifts at a trade show or seminar, you're initiating a long lasting relationship with your customers. The reason why these products can build your business brand is that they last for long time. Studies show that customers maintain these products for a year on an average. Whenever, your customer or people visiting him/her will notice your brand name and service.
Consider it into your marketing strategy and include it in your budget. When you distribute your custom promotional gifts at a trade show or seminar, you're initiating a long lasting relationship with your customers. The reason why these products can build your business brand is that they last for long time. Studies show that customers maintain these products for a year on an average. Whenever, your customer or people visiting him/her will notice your brand name and service.
Benefits of Promotional Products | |
- Increase your brand: Not just creating a memorable business logo, branding changes the way people view your business. Studies prove that 63% consumers look for reviews and ratings before purchasing online. Mean they look for trust. Also branding attracts best employees to serve you. Using promotional products you can build the brand and trust at the same time.
Also read: 6 Reasons why you must brand your business - Reach huge audience: Small businesses face huge hurdle of tight budget. Promotional products are great value with small price tag and long lasting impact. Either, distribute it for free or hand it over as a compliment. If the product is durable and creative, sell it for small price.
- It’s your business card: It’s creative to leave promotional item with your business contact number. Instead of leaving business card traditionally, hand them custom ballpoint pen. Let’s say you have an electronic company, hand your customers with a personalized USB drive as a compliment. Because pen drives are used frequently, your business contact details get maximum exposure.
- A powerful marketing tactic: Unlike other marketing ways, you don't have to end up promoting one product. Think you're having burger for breakfast, lunch and dinner, on a single day. The other day, would you choose burger? No way. There are plenty of promotional items with which you can always entice your customers.
- Repeated Exposure: Say you spent $500-$1000 per month on banner ads and you received some serious leads through them. But, once you stop spending, your ads aren't displayed and you no longer get leads. Unlike this, with promotional items you get repeated exposure without investing.